Making Data-Driven Decisions

Discussions about how different organizations are using data to make informed product decisions

  • 42 Topics
  • 65 Replies

42 Topics

Christy H
Community Manager
Christy HCommunity Manager
posted in Making Data-Driven Decisions

Leaders - How have you created a "data culture" within your team?

Creating a data driven culture is a process that doesn’t just happen overnight. I would love to hear what you (or others in your org) did to drive data adoption?Did you hold a monthly team meeting where you shared metrics, did you give your team templates, did you make building a dashboard a part of the official JIRA launch process, did you hold a competition for the person who ran the most queries?Any and all ideas would be appreciated! 

8
LinG
Heap Champion
11 months ago
Daniel J
Community Manager
Daniel JCommunity Manager
posted in Making Data-Driven Decisions

Workshop Wednesday | Boost retention with account-based analysis

User-level insights are valuable, but being able to tie those individual behaviors back to account-level metrics is crucial for improving retention. This Workshop Wednesday will spotlight the transformative power of account-based analysis for informed decision-making. Discover how to harness account-level data for a competitive edge. We’ll dive into: Importing account data: Master the basics of integrating account data into Heap. Regular account actions: Identify consistent behaviors across accounts to inform your retention strategy. Churn risk detection: Learn methods to pinpoint and engage accounts at risk of churn due to inactivity. Feature investment: Detect and develop underused features to elevate account engagement, satisfaction, and retention. Watch this recording to elevate your retention strategy with the nuanced understanding that account-based analysis provides. 

0
Daniel J
Community Manager
5 days ago
Daniel J
Community Manager
Daniel JCommunity Manager
posted in Making Data-Driven Decisions

Workshop Wednesday | How to take action with your Heap data

Relying on intuition for business decisions? That's risky business. Today's savviest leaders navigate using data as their compass. Join us for this month’s Workshop Wednesday where we demystify the art of taking informed, data-driven action. Here’s what we’ll cover:Check your inventory: Learn how to fortify your data foundation. Breakdown your questions: Simplify your complex business questions into digestible, actionable parts. Craft your decisions: Move beyond analysis paralysis to clear, data-driven action. Generate hypotheses: Learn to predict outcomes and test theories with precision.Whether you're a seasoned data enthusiast or just starting out, this workshop promises to equip you with the strategies to transform data into your most valuable asset. Watch now to unlock the full potential of your data!

0
Daniel J
Community Manager
25 days ago
Holly Goodliffe
Community Manager
Holly GoodliffeCommunity Manager
published in Making Data-Driven Decisions

How to Create Operating Metrics for Scaled Customer Success

Those of you who work in Scaled CS, Digital CS, or Customer Lifecycle Marketing might be interested in these thoughts about how to use the right operating metrics to drive your business. In a nutshell, you should drive product adoption above all else.Check out the article and let me know your thoughts!

90
Holly Goodliffe
Community Manager
2 months ago
Holly Goodliffe
Community Manager
Holly GoodliffeCommunity Manager
published in Making Data-Driven Decisions

Scaled CS: How to find the accounts that need help

Hi there! I lead the Scaled Customer Success (CS) team at Heap, and since CS is such an important use case for many of you, I thought you would be interested in how my team has leveraged customer behavioral data in Heap to shape our robust Growth CSM function and focus on our unmanaged "Growth Tier" accounts that need the most help.Check out the article to learn data-driven techniques you can use to focus your limited resources on the highest-ROI efforts to move the needle on customer success and retention.

400
Holly Goodliffe
Community Manager
2 months ago
M
mwintersNew Member
asked in Making Data-Driven Decisions

Table Showing Sessions with Multiple Events

Hello,I’m trying to understand how often users perform two different events in the same session, for several events across our product. I know how to use Heap to answer the question, “In how many sessions did a user Perform Event 1 and Event 2.” But what I’m struggling to do is to create that analysis at scale.Ideally I’d like to create a table like this, where each cell is the number of sessions in which those two events were both performed.Can anyone help me find a way to do this in Heap? I don’t necessarily need the pretty table, just a way to find the answer more quickly than asking Heap for each combination individually.

1
dlad
Heap Employee
5 months ago
S
SantonuNew Member
posted in Making Data-Driven Decisions

Heap automated notification Service

In my requirement for the Realtime automated Heap Notification Service, If any mobile application user is taking more than 5 minutes between any two consecutive events , I require Heap to send a notification to our customer support team via email, including user details. This allows our customer support team to reach out and provide assistance if needed

1
ALabs I Bhupender
6 months ago
LinG
Heap Champion
LinGHeap Champion
posted in Making Data-Driven Decisions

Strategy question: How do you track pageviews for multi-page reports

We have several two-page reports. Each page has a unique URL so we can track usage of both pages. When a user opens one of these reports, they are taken to one of the two pages, the report’s landing page. I’m inclined to count views of both tabs as views of the report rather than only count views of the landing page for the report. My reasoning is: users can go to the second page of the report directly through a bookmark or direct link. Only counting the landing page would exclude those users if they don’t also visit the first page of the report during their session. The report views can be broken down by page for deeper analysis. On the flipside, counting both pages of the report means if a user views both pages, it will show up as two views of the report (when looking at total views rather than unique views). I’m curious if others have encountered this type of issue and, if so, how they managed it. Or, how might you handle this type of situation if you have not encountered it before?

1
LinG
Heap Champion
6 months ago
Y
YunNew Participant
asked in Making Data-Driven Decisions

What does "UTM Source = “None” mean?

Hi, Team.I have any questions about the UTM Source filter’s result. (See below)I got this as a result: UTM Source = “None”.What does that mean? Even if it's not accurate, I want to know about the “None”.  Thanks :)

4
Y
7 months ago
T
tanny14sNew Member
posted in Making Data-Driven Decisions

Two users tied to same identity but doesn't show up as migrated user

Observing cases where two user ids are tied to same identity but none of the user show up as migrated. Any known reason why we would see such cases? what is the best way to build an incremental dbt model considering the migrations that take place.

1
ALabs I Bhupender
7 months ago
J
jayNew Member
asked in Making Data-Driven Decisions

Session replay feature

I recently enabled the session replay feature in our product.  Though we have enabled the CSP-nonce support for the scripts loaded via heapanalytics.com , the below scripts loaded directly from auryc.com are failing to load with a status (blocked:csp) .https://client-api.auryc.com/releasesettings?lib=Web https://client-api.auryc.com/siteconfig?lib=web https://mt.auryc.com/v1/eventIs there a way for you folks to load the scripts from auryc.com using heapanalytics FQDN or subdomain?

3
J
7 months ago
P
PlasticlizzardFrequent Participant
asked in Making Data-Driven Decisions

Property calculations

I am stuck trying to calculate something I can make it work for 1 day but not a range of days.Our product has these widgets you can add to a dashboard and as we launch new ones we want to see what the uptake is. We added some code to make a custom property that counts the number of each type of widget you have on each of your dashboards. That works perfectly and i can get the count data.Where i come unstuck is creating a chart that either misses things or overcounts.  Above is an example of what i have set up, so what i wanted to do is when someone goes to a dashboard, count the max of each type of widget they have on that day and add all the dashboards across all our users so that i can spot what is the most used widget.If i use max i get the highest of each widget but not the sum of the highest of each widget on all dashboards. So if one user has 4 of widget x on dashboard a and 5 of widget x on dashboard b I get 5. i don’t get 9. Here are some examples with their settings.I get a to

1
P
8 months ago
S
Shai G.ANew Participant
asked in Making Data-Driven Decisions

Heatmaps - RTL vs LTR langugaes

Hi,The new Heatmap feature is awesome.We wanted to know if there is a plan to allow a separate analysis for RTL/LTR languages as the location of the objects within the page vary significantly between them.Thanks!

1
Emily Brodman
Heap Employee
1 year ago
P
PlasticlizzardFrequent Participant
asked in Making Data-Driven Decisions

Counting widgets on a page

I am trying to figure out if i can count somehow how many widgets are on a page.Context - Customers can add chart widgets to a page, do some config, then they have them on their dashboard.I can count the clicks on the “add widget button”, I can count the widgets they choose, and I know if they have added it to the page.What i was trying to work out is how may people have on their pages. We had a hypothesis that people would use multiples of the same widget just configured slightly differently. Unfortunately I am sort of stuck on the counting bit. ThanksMike   

6
jonathan
Heap Employee
1 year ago
M
mariabkNew Member
asked in Making Data-Driven Decisions

Filtering by UTM Source

Hello there!I’m new to Heap and I’m working on a journey to see how users interact after receiving an email (filter by UTM Source = Braze). However, the filter only allows for “initial source” and our emails are never the initial source of the interaction.Is there a way to filter by source were it is either the last interaction or any interaction coming from it? I appreciate the help!

3
jonathan
Heap Employee
1 year ago
X
XimenaNew Member
posted in Making Data-Driven Decisions

New UI

Hello Heap community! I’m new in product management and taking data-driven decisions is challenging to know what is the best way to act. So I have a question hoping you guys can give me some clarity for my decision. A bit of context: in my company, we use Heap for tracking (which I love) but we are soon to release a new version of our app, this version was a total makeover so nothing is the same.  So my questions are:What will be the recommended action here, we of course do not want to delete all the data from the current version because we want to compare the metrics. So is creating a different project the best thing to do? or continue in the same one? I hope my question was clear and thanks in advance for your helpful answers. 

1
jonathan
Heap Employee
1 year ago
B
Heap Employee
Ben LempertHeap Employee
published in Making Data-Driven Decisions

Worksheet - Segmenting Your Users

Worksheet - Segmenting Your Users We’ve been building a whole new series of templates for using data to make decisions! As you all know, there’s lots of high-level guidance for being data-driven, most of it not actionable. We’re working on making actionable, useful templates and guides for teams who want to bring data into their decision-making. Use the framework worksheet attached below to identify your key user groups and track their behavior.You’ve provided great feedback on our first Product Management template series, with our problem brief, design brief, and after-action report. You can download the full report here. We’re adding new assets everyday Feel free to visit, download, and share: https://heap.io/how-to-hubWe’re always open to your ideas. Would love to hear your thoughts! --Ben 

1222
R
Heap Employee
1 year ago
A
asweanyNew Member
asked in Making Data-Driven Decisions

Combining user research insights with Heap analytics

Hey folks, We’re just getting Heap up and running at my current company, and as a user researcher I’d love to begin using Heap to increase confidence in insights derived from small sample qualitative research (interviews, usability tests, etc.).  Does anyone have a case study or two of combining qual research findings with analytics to either bolster, or refute, or learn additional insights? Thanks, Andrew 

4
A
1 year ago
Y
Yana-HEAPNew Participant
asked in Making Data-Driven Decisions

Problem with Launch visual labeling for iOS Event Visualizer for iOS in Stage: cannot connect phone (Scan this QR code says No usable data found)

we are about to launch new Mobile app (not in Apple store yet, but on TestFlight pointed to our Stage env). I need to create analytics and want to use Visualizer. Did following steps:Logged into my App via Apple phone to make sure it is active Open page “Launch visual labeling for iOS”, tried to scan QR code  to pair my device with HEAP Scanning gave me an error -   No usable data There is also instruction (You can also use the legacy pairing gesture...)  that i did not get how it works. Any suggestions what to do and how i can connect my device?  Thank you in advance  

3
mshah
Heap Employee
1 year ago
P
Paul from WelbiNew Participant
asked in Making Data-Driven Decisions

Looking for Time to Value for a given feature

For a given feature, we’re interested in knowing how soon a user does this action after their first log-in. Do they do X within the first hour of signing in or do they not find X until 10 days after they’ve signed in for the first time? Is this possible? We’d be more interested in real-time, not logged-in time, but both are valuable.For example, if user logs in for first time on Monday and logs out immediately after and then does feature X on Tuesday as soon as they log in, we’d want to know that it took them a day to find feature X. But knowing that it only took a minute is also interesting.

2
P
1 year ago
B
Heap Employee
Ben LempertHeap Employee
published in Making Data-Driven Decisions

Worksheet -  Creating Behavioral Personas

Worksheet -  Creating Behavioral Personas We’ve been building a whole new series of templates for using data to make decisions! As you all know, there’s lots of high-level guidance for being data-driven, most of it not actionable. We’re working on making actionable, useful templates and guides for teams who want to bring data into their decision-making.  Use the framework attached below to identify your user personas based on their product behavior and then track their performance over time against key milestones. You’ve provided great feedback on our first Product Management template series, with our problem brief, design brief, and after-action report. You can download the full report here. We’re adding new assets everyday Feel free to visit, download, and share: https://heap.io/how-to-hubWe’re always open to your ideas. Would love to hear your thoughts!

490
B
Heap Employee
1 year ago
B
Heap Employee
Ben LempertHeap Employee
published in Making Data-Driven Decisions

Worksheet - Measure Feature Success

Worksheet - Measure Feature Success We’ve been building a whole new series of templates for using data to make decisions! As you all know, there’s lots of high-level guidance for being data-driven, most of it not actionable. We’re working on making actionable, useful templates and guides for teams who want to bring data into their decision-making. Use the framework worksheet attached below to create a dashboard for measuring product or feature performance and identifying opportunities for improvement.You’ve provided great feedback on our first Product Management template series, with our problem brief, design brief, and after-action report. You can download the full report here. We’re adding new assets everyday Feel free to visit, download, and share: https://heap.io/how-to-hubWe’re always open to your ideas. Would love to hear your thoughts! --Ben 

390
B
Heap Employee
1 year ago
Trevin
Heap Champion
TrevinHeap Champion
asked in Making Data-Driven Decisions

Dashboard instances should be able to be saved with different filters applied

We create dashboards all the time but the way heap is designed now, you have to make so many reports to support different views.  The main problem stems from fact that dashboards cannot be saved with filters applied (at the dashboard level).Scenario:I have 2 product lines:  Foo and Bar.I want to have a dashboard that shows:Traffic to Foo product pages Sign Up conversion for Foo Purchase Conversion for FooThe natural thing you want is to create 3 generic reports that can be filtered on product line.  You add these 3 reports to a dashboard and save one instance of it filtering (at the dashboard level) for Product=Foo, and another version of the SAME dashboard, but filtering product=bar. This then allow me to have 3 reports powering 2 dashboards.  My only choices now are:have 3 reports with 1 dashboard and teach everyone how to use filters create 6 reports (3 filtered on Foo, and 3 filtered on Bar) and create 2 unique dashboards Heap would be so much more powerful if my ideal scenario was

3
hkirsch
Heap Champion
1 year ago
Deanna Furlong
Heap Employee
Deanna FurlongHeap Employee
posted in Making Data-Driven Decisions

PM Podcast Resources

Hey Heap Community! I stumbled onto this groovy PM resource while researching ways to learn more about Product Management - thought I share here for anyone who wants to learn more or geek-out on PM-related topics. Caveat: The only one I’ve listened to so far is Product School’s, which was pretty good. So post here if you find any you like or find any really good episodes. Happy listening! 👂🏼10 Product Management Podcasts No PM Should Miss in 2022

0
Deanna Furlong
Heap Employee
1 year ago
S
Shai G.ANew Participant
asked in Making Data-Driven Decisions

Analyzing repeated action within a single action

Hi,I am looking for a way to analyze a repeated action within a single session. For example how many of our users did action X more than 10 times within a single session or even within several minutes.I only found how to define a specific day/7 days/month etc. and that resolution is not sufficient.Thanks!

1
W
Heap Employee
1 year ago

Badge winners

Show all badges
Terms & ConditionsCookie settings