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Exciting news: Next chapter of Heap’s journey

  • 28 September 2023
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Exciting news: Next chapter of Heap’s journey

I am excited to share news that marks a new chapter in our journey together. Heap has signed a definitive agreement to be acquired by Contentsquare.

 

Heap started its journey back in 2013. Since then, we have been focused on building a better digital world by making it easy for our customers to understand and improve digital experiences. We have built and delivered a best-in-class Product Analytics platform. 

 

Today, we're excited to further our vision and mission with Contentsquare. We believe this complementary partnership will enable something transformative for every organization looking to understand and improve their digital experiences. The transaction is subject to customary closing conditions and regulatory clearances, and the companies will remain independent until those are complete and the transaction closes. 

 

Founded in France in 2012, Contentsquare is a leading digital experience provider, having expanded its position through innovation and a customer-driven M&A strategy. Today, Contentsquare serves more than 1.3 million websites worldwide, including 1,300+ enterprise brands. 

 

What does this mean for you? 

 

For now, it’s business as usual, and there is no change in the near term for how you use the Heap platform and continue to work with our team.

 

Once the transaction closes, it will mean an unprecedented view of the customer journey based on our shared goal of removing friction from these journeys. Heap’s digital insights platform allows teams to surface key moments that occur throughout the user’s entire lifetime journey. Contentsquare’s Digital Experience Analytics allows teams to drill down into user sessions to understand how users navigate a site, their intent, and why a user had a poor experience. Together, our complementary technologies will benefit you with an unprecedented 360-degree view of the entire customer journey, from acquisition to conversion to retention, along with detailed insights into each step of the journey.

 

It will also mean a single platform based on our vision to create a complementary, all-in-one experience platform for cross-functional teams. With this single platform, users across Marketing, Product, Design, Engineering, and Data teams can rely on a single source of truth and a unified data strategy for their digital analytics needs.

 

For more details on our vision and how it will benefit you, read more about this exciting announcement in this blog post!

 

We're tremendously excited about the potential of this partnership, and we can't wait to talk to you about our vision and the value we can bring to you and your business together.


 

Best,

Ken Fine

CEO, Heap

 


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