All online shoppers having unique preferences for which method of payment they wish to use to checkout on a storefront and with so many different payment portals available to storefronts (all with their own individual costs associated to the business). We’ve been trying to dig deep into which payment methods are the most efficient for us as a business and which don't help to boost AOV or conversion rates.
We've been using Heap's funnel and conversion rate analysis, as well as our data ported in from Shopify to come to some conclusions on which extraneous costs we can help alleviate from our top line.
Has anyone else done this analysis? Any other suggestions?