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How do you use Heap to track cookie consent?

  • 1 March 2022
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Not sure if it's the right place, but trying my luck! We have recently introduced a cookie consent banner to our site and are trying to track impact on performance (i.e. are we losing signups because we have it), impact on tracking (i.e. what % of traffic did we stop tracking) and potential opportunities (i.e. if we change the copy/layout etc, can we improve performance or tracking). Do any of you have some tips on how you used Heap for it or any learnings on cookie consent (Heap related or not)? Thanks a lot!

 

Also, what do you consider an okay/good opt-in rate?

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Best answer by rob 16 March 2022, 11:58

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Hi @milenacourt 

These are all interesting questions I’m also keen to understand.

Is there a ‘chicken and egg’ situation here, though? In other words, shouldn’t we be looking to secure consent first before starting to track users with Heap - making performance measurement more challenging...?

Also, what cookie consent solution did you opt for? Some platforms provide some basic analytics themselves which I appreciate doesn’t solve your problem, but it can help you understand the question around % of users giving consent vs not.

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