I showed Effort Analysis to the rest of the designers on my team last week. They loved it. Especially the time engaged, if a step is taking too long they know that there is a friction that they need to fix it from a usability point of view. Also showed it to a Product Owner and he wanted to know from the drop-off where are people going, I know that this would probably make it very complicated but that was his feedback.
Userlevel 1
- Heap Employee
- 2 replies
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9 March 2022
Hey Rita!
In case you click the step they drop from, you can create a segment of users who dropped from that step.
Then, use this segment with the “Users” analysis module to investigate more on their next steps.
I see the “Users” heavily used to investigate specific users flows, so I believe it can be of value to your product owner colleague Rita!
I hope this helps!
Noa
- Heap Employee
- 1 reply
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14 March 2022
love to see the benefit of effort analysis in action, thanks for sharing!
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