What does "Initial Landing Page = “No data”, "Initial Referrer" = “DIRECT” mean?

  • 1 September 2022
  • 1 reply

Hey folks, 


so I created a report on sources of traffic to our site. 

And got this as a first result: Initial Landing Page = “No data”, Initial Referrer = “DIRECT” had a big spike up.


What does that mean?

Are those bots, unfinished session loading, 404?

1 reply

Userlevel 2
Badge +2

Hi Jakub,

Thanks for reaching out! I’ve escalated this to our Support Inbox -- please expect a direct reply from there :)