Product Team | Marketing Team | Sales | Customer Success | |
Startups, SMB and Lower Mid-Market | Drives: | Drives: | No touch | No touch |
Bottoms Up Higher end of mid-market, and small Ent. | Drives: | Drives: | Drives: Monetization - Expansion | Drives: Retention Expansion |
Sales-Assisted Enterprise | Drives: Pipeline of hand-raisers (PQL) | Drives: Acquisition Resurrection | Drives: | Drives: |
Common PLG Motions
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