User-level insights are valuable, but being able to tie those individual behaviors back to account-level metrics is crucial for improving retention. This Workshop Wednesday will spotlight the transformative power of account-based analysis for informed decision-making. Discover how to harness account-level data for a competitive edge. We’ll dive into:
- Importing account data: Master the basics of integrating account data into Heap.
- Regular account actions: Identify consistent behaviors across accounts to inform your retention strategy.
- Churn risk detection: Learn methods to pinpoint and engage accounts at risk of churn due to inactivity.
- Feature investment: Detect and develop underused features to elevate account engagement, satisfaction, and retention.
Watch this recording to elevate your retention strategy with the nuanced understanding that account-based analysis provides.