Using Heap Connect data to breakdown mobile app users by product

  • 24 February 2022
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Recently we used Heap Connect data to get a breakdown of our mobile app users by product type to better understand how users are utilizing the mobile app. This is something we historically haven't had a ton of visibility into due to our mobile app analytics being significantly less robust than our web analytics. We were able to use custom event Snapshots in Heap to flag mobile app users specifically, then use Heap Connect to tie them to our DB and gain a lot more insight, which worked great.

Have others used this combination? What are your thoughts on how to build on this?

 

 


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