Our product has variable pricing depending on the options you choose. There are different baseline products the user can purchase and then ways to customize that can increase the price. I’d like to track in Heap my total order value (total spent by customers when they check out) as well as be able to calculate my average order value. That way we can better understand which baseline product brings in the most total value, especially when we’re doing testing and other site changes that impact what baseline products the user sees.
Best answer by Christy H
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