Converting freemium folks into paying customers can be a tough task! That's why it's crucial to ensure your free trial experience is top-notch.
In this Workshop Wednesday we chat with special guest (and Heap expert!) Kirsty Finlayson, Director of Content and Product Marketing at Chameleon, about optimizing free trial experiences. By the end of this session, you'll know:
- What activation and active usage are
- How Heap's new Engagement matrix can help you
- How to combine Heap + Chameleon to boost free trial conversion rates
Check out the recording and learn how to transform your freemium users into (paying) full-time fans!
