For my company which is Fintech for B2B - we want to understand what visitors are doing after visiting the homepage.
- for “ took a different path or dropped off” How is the ration calculated? does this percentage include both users who navigated to a different page of the site and those who left the site entirely? Also, how is the 'different path' typically defined in this context?
- why in this journey, we see another fork with the same event? for instance here it’s “home page view” - any reasons or explanations?