Can Heap provide data on user sign-up process and completion rate by device?

  • 13 November 2023
  • 1 reply

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Hi, just asking if anyone might have similar use cases and if so, could you find the data on Heap? And if yes, how do you set it up?


This example is for a sign up process: I want to know if I can find the number of users who start a sign up process by device, and then further look into - from those who started the sign up process on desktop/mobile/tablet, how many users eventually completed the sign up process and on which device?


Can this be done on Heap? Any insight on this would be appreciated!


Best answer by Shubham Singh 21 November 2023, 10:57

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Hi @aise.manuel,

Yes, This use case can be efficiently addressed using Heap due to its ability to automatically collect device information, allowing segmentation based on device types like desktop, mobile, or tablet.

To create this report, follow these steps:

Step 1: Funnel Creation

  • Navigate to the Analyze tab within Heap Analytics.
  • Select the funnel chart type to visualize the progression of sign-up steps and add all the events from the initiation of the sign-up process to successful sign-up completion.

Step 2: Device Segmentation

  • Include the "Device Type" property within the Group by criteria.
  • This segmentation enables the breakdown of users based on different device types, such as desktop, mobile, or tablet.

Step 3: Query Execution

  • Execute the query by clicking on "view result”.

After generating the funnel overview and performing group analysis, you can access detailed insights. Below the funnel overview in the group analysis section, you'll find metrics showing the number or percentage of users who initiated the signup process categorized by device type. Moreover, it allows tracking how many users from each device category proceeded through subsequent signup steps and eventually completed the signup process.

Hope this helps! Please do share whether this solution worked for you or not.