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We asked the Heap Champions what knowledge or resources do you wish you had when you started using Heap that would have made your journey easier, improved adoption or helped you scale over time? Here’s what they shared: Naman Agarwal, Director of Analytics at Ratehub Less is more. When we first setup Heap, we went into a huge drive to tag each and every piece of the site that we were hoping to analyse in future. A lot of those analyses never happened because they didn’t ever become a priority and we ended up with a huge list of events that became outdated overtime. Ty Cole, Digital Growth Lead at Carrier Global I wish I obtained internal alignment before labeling all the events. I had to go back and change the titles on multiple occasions due to other departments labeling their events with a different naming convention. Adam Cormack, Senior Product Analyst at Naked Wines I would have spent more time working on having a tidy
Hey there! First day on the job as a PM and first day using Heap (during my last gig I strictly used Segment/Mixpanel).Curious: is there a way to define a combo event using an “and” operator? I am trying to create a custom event definition in the Heap interface, which Heap calls “combo” events, and before asking an engineer to write in a custom event tracking call, I’m curious if I can define one myself using a combination of several Heap autocapture events that reliably fire off whenever a user performs a specific action.(Don’t mind the silly placeholder event name)Thanks!
This article reviews the main SaaS growth business levers, how they drive business outcomes and how these could be quickly mapped together in a lean analytics plan, inspired by Timo Dechao’s framework. The examples below focus on the SaaS customer journey and business model, however many of them are applicable for additional digital verticals as well. Quick links:1. Know your PLG motion & Map Your Growth Levers 2. Know Your SaaS Growth Levers 3. The Heap Lean Analytics Plan by Timo Dechau Optimize your product experience and customer value to drive business growthIn the last few years, the B2B SaaS space has increasingly recognized that the digital user experience is both a powerful differentiator that provides a competitive edge and long-term defensibility, while also being a cost-effective distribution channel. This led to a new go-to-market motion called PLG (Product Led Growth) which is being implemented in various ways across orgs, and is redefining the nature of collaborat
This is what I tell all the new Heap users at my company: learn how to use funnels (my favorite part of Heap) by purposely building a bad funnel first. Walk through the steps, see the weaknesses of the funnel and then make it better using effort analysis, so you can see where users drop off, you can see where things are a little bit wonky here and there. And then you can make your question better, and you can make your definitions better. It just improves the overall funnel experience.Effort Analysis is crucial -- you scroll to the bottom of your results to see how much effort the user has to invest between each step. I'm currently working with our UX and UI teams redesigning and optimizing a few different screens and it's interesting to see very basic workflows, how people get from point A to Point B. For example, I'm currently taking a look at how our users get to our help documentation. Effort analysis shows us where users get lost—right where they drop off, or where they have strug
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